Many businesses are now under extreme financial pressure, as the price of energy bills, goods and services continues to rocket. But that’s not all CEOs are worrying about, in addition most decent bosses will also be deeply concerned about how their people will survive the coming months.
CEOs are grappling with current cost of living crisis and how the aftershocks of the pandemic effect their operations. But you can’t separate the prosperity of a business from the prosperity of the workforce. There is now a growing, immediate need to make sure people have food, warmth and shelter. How shocking is it to read that several NHS Trusts have already set up food banks or launched food voucher schemes to support their staff? As well as being an all-round total sh*tshow for running a business and a household, the UK cost of living crisis inevitably blurs the boundaries between home and work ‘problems’. The burden of everything being too expensive, weighing heavily on personal lives, work lives and mental health.
Leaders now recognise that the cost of living is affecting people at work
There’s no arguing that life feels uncertain, and the economic outlook is unclear. We don’t know how work will be affected by the cost of living crisis, and many business leaders are still trying to work out what to do for their customers and team members. If you understand what’s likely to happen in your business, it will help you design the right support for your team…
Our pandemic 'heroes' are going to suffer disproportionately vs. everyone else
“Individuals’ preference and satisfaction levels in relation to reward are dynamic, not fixed. External events, for example a recession, can affect individuals’ confidence, altering their satisfaction with current reward offers.” — CIPD 2015, Show me the money, the behavioural science of reward
Proactively talk to your team about the support available to them
Just yesterday, the Office for National Statistics (ONS) announced that the main measure of inflation, the Consumer Prices Index (CPI) was 11.1% in October 2022, up 10.1% in September 2022. CPI is at an eye-watering figure and it’s not something you can control, so what can you do?
In addition to the short and medium-term options we’ve discussed in this article, there are opportunities for leaders to help insulate employees against future financial hardship. Here’s some ‘slow-burn’ options that are likely to help with the family finances, and increase engagement, loyalty, productivity and performance.
We are passionate about finding ways to help bosses do the best they can to look after their people. Some of what we’ve outlined here is simple, but implementing activity that’s targeted to help those that need it most often gets businesses in a pickle. Primarily because they get bogged down about treating all employees the same. If you need help to work how to support those that need it in a way that’s fair and legal, then please drop us a line. We’d be happy to talk to you.
How will work life be impacted by the cost of living crisis?
Shift in balance of home / office working
Key workers will suffer disproportionately
Many working people with modest salaries will be in fuel poverty
What can CEOs do right now to support employees through the cost of living crisis?
If you’ve made more than you thought, share it!
Don’t pay for employee benefits that nobody uses
Satisfaction with pay, reward and benefits is constantly changing – you have to keep pace with the market!
Make sure everyone knows if help is already available
Plan for more people coming ‘in’ rather than working at home
What should CEOs do in the medium term to help employees survive inflation?
Pay your team fairly
Bring in independent advisors to help people
Creative thinking around the affordability of travelling to work
Help people charge their cars for free
How can CEOs insulate their staff against future financial hardships?
Performance-related pay scheme
Shadow equity schemes
Long term incentives plans (LTIP) for executives
Don't know where to start when it comes to supporting your team through the Cost of Living Crisis?
Tag: Cost of Living
HR myths busted: “Cost of living support – all staff, must be treated the same”
Doing the same for everyone means you are treating people equally. But your people are not all in the same position. Treating people fairly means that you do the right thing for that person, so you are meeting their individual needs. Giving everyone the same may feel fair, but it isn’t.
The cost of living crisis will not impact all your people equally. Higher earners will be better insulated to survive. How do you, as a CEO, implement support that helps the people that need it, without ostracising the people that don’t?
What is the difference between treating people equally and treating people fairly?
Doing the same for everyone means you are treating people equally. But your people are not all in the same position. Treating people fairly means that you do the right thing for that person, so you are meeting their individual needs. Giving everyone the same may feel fair, but it isn’t.
Equal treatment (i.e. the same) doesn't always produce an equitable outcome
One off payments may benefit higher paid staff more than lower paid colleagues
- There’s been a lot of publicity about one-off ‘cost of living payments’. Barclays, Co-operative Bank, Sky, Nationwide, Virgin Money, NatWest and HSBC are amongst many big brands that have decided to pursue this path.
- We urge you to think carefully before paying staff bonuses or making ‘cost of living’ payments.
- When you calculate a % of salary, or a cash lump sum remember that some formulas benefit higher-paid staff more than lower-paid staff. This defeats the object of financial support. Same goes for staff who earn commission and are on a relatively low-base pay, will you look at total earnings?
One off payments may increase your gender pay gap
If you’ve got a gender pay gap (and you probably have) and/or an ethnicity pay gap (which you also probably have and may not even measure) take care not to increase inequality through your actions.
Don’t assume low use of an existing benefit means it’s not valuable
You may inadvertently create a wider gender and ethnicity pay gap
If you’ve got a gender pay gap (and you probably have) and/or an ethnicity pay gap (which you also probably have and may not even measure) take care not to increase inequality through your actions
Not every benefit needs to have majority use to be valuable. Removing a low-use benefit might have a significant impact on some team members.
For example, a health cash plan, which gives cash back for dental, optical, and other routine health appointments, might be disproportionately beneficial to working families or those with long term health needs.
Be sure to check the impact of your decisions with a formal Equality Impact Assessment and by listening to your team before you act.
Don’t know where to start when it comes to supporting your team through the Cost of Living Crisis?
We are passionate about finding ways to help bosses do the best they can to look after their people.
Some of what we’ve outlined here is simple, but implementing activity that’s targeted to help those that need it most often gets businesses in a pickle. Primarily because they get bogged down about treating all employees the same.
If you need help to work how to support those that need it in a way that’s fair and legal, then please drop us a line. We’d be happy to talk to you.